The word "mayday" comes from the French 'm'aider', meaning 'help me'.

That's exactly what victims of coercive control are signalling — even if they can't say it out loud.

Protecting people and empowering frontline staff to recognise and respond effectively to coercive control

Across the UK thousands of people live under coercive control — not only in domestic settings, but also within high-control groups operating in workplaces, universities, communities, and online. Too often there is a hesitation or lack or confidence amongst teams who may encounter potential concerns. They know something isn't quite right but are unable to identify what the underlying issues might be. mayday's training equips frontline staff to instantly recognise, confidently respond to, and potentially reduce the harm caused by coercive control.

Specialist Training for Frontline Staff

mayday action's Coercive Control Awareness Training (CCAT) is a practical, evidence-based course designed for frontline staff — teachers, social workers, safeguarding officers, healthcare staff, housing staff, and law enforcement to help them:

Many courses raise awareness of coercive control, but mayday action goes further — providing frontline staff with the skills, confidence, and tools to take meaningful action and create real change. It is practical, engaging and rooted in lived experience, offering frontline staff the tools they need to respond with confidence and compassion when encountering individuals under undue influence.

Participants leave with the awareness to identify signs of coercive control, the ability to take action, and the tools to create real change for victims and survivors.

Why this training is important

Coercive control can take many forms and often goes unrecognised. Frontline workers are increasingly called upon to identify and respond to these complex patterns of abuse — both in personal relationships and high-control group settings.

Investing in this training means your organisation is:

When professionals understand coercive control, lives can change, people gain safety, independence, and hope, often because someone knew what to look for and how to respond.

What is coercive control?

Coercive control is a pattern of behaviour used to dominate, manipulate, or isolate another person. It often involves psychological, emotional, and social tactics rather than physical violence. The goal is to take away the person's freedom — controlling what they think, do or feel — and making them dependent on the controller.

It is essential to recognise this pattern of control is not limited to intimate relationships. It is also used in high-control groups (HCG) or cult-like organisations, where leaders use manipulation, fear, and isolation to maintain authority over members. Tactics can include:

Whether in personal relationships or high-control groups, coercive control undermines autonomy and can have long-lasting psychological effects. Recognising these patterns is the first step toward regaining freedom and safety.

Bring this training to your organisation

mayday action's CCAT is available as:

Book training

Don't wait for a crisis to reveal a knowledge gap. Equip your team now to recognise the unseen and respond with compassion, clarity, and confidence.

Click here to book corporate or individual training, or to find out more (opens your mail app).